Creative Delivery:
NIL Brand Identity • Marketing Materials
Sports has become the largest cultural genre on the planet, with the athlete-influencer market valued at $24B. As Creative Director (AOR) of NETWORK College Sports Agency, we build student-athletes’ personal brands, market presence, and earning potential by developing brand identity, social media, creative content, and strategic partnerships from the ground up.
Creative Delivery:
Brand Identity • Office Design
For the rebrand of Kelly Vision, our creative strategy focused on transforming the traditional doctor’s office experience through name refinement that emphasizes precision and care. Drawing inspiration from the sleek lines of New York City architecture with touches of Art Deco, we developed a visual identity that balances high-end aesthetics with a welcoming, whimsical flair to help ease patient anxiety. We commissioned a bespoke, AI-generated art wall for the waiting room, and the interior design harmonizes elegant architecture with playful graphic design accents.
Creative Delivery:
Brand Concept • Naming & Identity • Packaging • 360 Marketing
We collaborated with Iron Chef Jose Garces to created a plant based Latin inspired food company. From conceptual brainstorming to landing on-the-shelf in Whole Foods, we have been the creative force behind Casa Verde, and continue to create new innovations, packaging, campaigns and go-to-market materials. Inspiring the new generation of instagram foodies to ¡Feel Latino!
Creative Delivery:
Logo Design • Product Extension
We had the honor to create a brand mark for seven-time Formula One world champion Sir Lewis Hamilton, developing a Brand Identity that represents his way of life both on and off the track. Our Design Strategy was based on precision, stealth, and the powerful agility of a panther. A visual analogy and bold icon for Lewis's driving style and fashion-forward thinking, Lewis’ new logo and brand extension tool kit will amplify his brand as he moves on to new ventures, creative projects, and collaborations.
Creative Delivery:
Brand Positioning • Logo Design • Packaging
Australian brand and renowned dermatologist Dr. Natasha Cook, challenged us to re-think and rebrand her universal skin care line. With Natasha’s deep understanding of the scientific function of your skin, we learned that science can repair and preserve your skins health, radiance and anti-aging capacity. This insight led us to the a new brand positioning “Skin Care Backed By Science”. Our brand identity and packaging design exudes expertise and sophistication, with a no nonsense aesthetic to stand out in a highly competitive shelf-set.
Creative Delivery:
Concept & Naming • Identity • Packaging • Campaign
Bobble, the first handheld filtered water bottle was designed by Karim Rashid. The challenge to the team at Safari Sundays was to create a household brand. Chris and his team created the name and gave a tonality to the communication. With great design, bright colors and a black background, Bobble broke category conventions of water filtration. The innovative water bottle was provided a cool, sophisticated and extremely eye catching look for what has proven to be a great brand.
